Giant Irony Alert: the same is true for the Times, along with every other publication that lives off adtech: surveillance-based advertising. These pubs don’t just open the kimonos of their readers. They treat them as naked beings whose necks are bared to vampires ravenous for the blood of personal data, all ostensibly so those persons can be served with “interest-based” advertising.
With no control by readers (beyond tracking protection which relatively few know how to use), and damn little care or control by the publishers who bare those readers’ necks to the vampires, who knows what the hell actually happens to the data? No one entity, that’s for sure.
For one among many views of what’s going on, here’s a screen shot of what RedMorph, a privacy monitoring and protection extention in Chrome showed going on behind Zeynep’s op-ed in the Times: