Small Colleges, Harsh Lessons About Cash Flow

Anemona Hartocollis:

Still, he said, “I breathed a sigh of relief.”
In the last few years, small liberal arts colleges have been under financial siege, forced to re-examine their missions and justify their existence. Even several established and respected ones — Bard College, Yeshiva University, Mills College and Morehouse College, among others — have received negative financial ratings.
Not that long ago, colleges across the country enjoyed a seemingly endless supply of candidates and were pouring money into expansion plans. Some added costly luxury amenities like rock-climbing walls to seem more attractive. Some increased tuition on the theory that high tuition connotes prestige, but then cut their cash flow by giving out generous scholarships and grants to lure students despite their price. (At Franklin Pierce not a single student pays the sticker price.)
Now, as times change, the colleges are fighting over a dwindling pool of applicants. In parts of the country, the number of high school graduates is dropping. At the same time, students and parents have started to question the choice of expensive private schools that leave them with high debt and no clear job prospects, taking a second look at public universities. And the reduction in demand is making it harder to pay for some of the overbuilding.