In 2006, when David Cameron was leader of the opposition, he made an infamous speech that is remembered as an exhortation to hug a hoodie. Feral youth, he said, should be helped rather than demonised. He was reaching towards what he hoped would be a new, ‘compassionate’ conservatism inspired in part by the charismatic social activist Camila Batmanghelidjh.
She was the perfect lodestar for the young Tory leader. She began her drop-in centre — the Kids Company — in 1996 and within a few years, was helping thousands of disadvantaged inner-city children. She’s colourful, powerful but also a former Sherborne girl with whom Cameron and other members of the establishment felt at ease. Cameron told his shadow ministers that Camila embodied the Big Society. He suggested they study her work and design policies that reflected it.