THE day a girl fainted from hunger was the final straw for Emmanuel George, the principal of Democracy Prep charter school in Harlem. She had refused to eat the “nasty food” served at his school. Her distaste was shared widely: many went hungry, and those who did eat mostly chose junk food. So in January Mr George switched to a supplier of healthy lunches called Revolution Foods. Since then the proportion of children choosing to accept free meals has gone from less than half to over 85%. Visits to the school nurse plummeted, and complaints of stomach-ache and headaches have almost vanished. Teachers say everyone works better in the afternoons.
Everyone from Michelle Obama to Jamie Oliver is trying to improve children’s diets, but doing so has proved difficult. It is, then, particularly interesting that a solution is emerging from the private sector. Revolution Foods, which is based in Oakland, California, serves 1m meals a week in nearly 1,000 schools across America. Most of its customers are public schools.