The world is changing, and higher education is no exception. The numbers of students participating in higher education is escalating globally, those doing so outside their own country is on the rise dramatically. In many countries funding is being slashed and tuition fees introduced or raised, international students have become a critical commodity for some universities and there is little compromise in the attempt to attract them.
Google (1998), Facebook (2004), YouTube (2005), and Twitter (2006) amongst others, have changed the face of communication and marketing and few universities hold back from using such tools to blast prospective international students with compelling messages. Never before has this crucial life decision involved so many options or such an unfathomable volume of information.
That is who we are for. The students. And more specifically, prospective international students.
QS top universities for geography, 2012, via the Guardian.