Jenna Johnson & Daniel de Vise:

In his three years as president of George Washington University, Steven Knapp has tried nearly everything to bond with undergraduates.
He moved onto campus, right across the street from a freshman dorm known for its party culture. He hired a graduate student to tell him which events to attend. He helped students haul their stuff into the dorms, created a Facebook account, danced at parties, judged a pie-eating contest and drummed with a basketball player.
Still, many students thought he was boring and out of touch.