How does Google’s unchallenged domination of Search shape the way we retrieve information? Does Google flatten global knowledge?
I look around, I see my kids relying on Wikipedia, I watch my journalist students work. I can’t help but wonder: Does Google impose a framework on our cognitive processes, on the way we search for and use information?
Two weeks ago, at an INMA conference in Oxford, I met Monica Bulger, an Education PhD, she was giving a speech covering the notion of cognitive containers associated with devices such as the iPad (see her blog). Then, at a dinner at Exeter College, in a room right out of a Harry Potter movie set, she discussed her work at the University of California Santa Barbara where she investigated her students’ use of Web searches.
Dr. Bulger took 150 graduate and undergraduate students and asked them to write a 1 to 2 pages recommendation for the use of computers in the classroom (she verified that the question was not already treated in Wikipedia). They had 50 minutes to complete the assignment.
The goal of the experiment was ‘to disprove the fact that information is simply a matter of access, and after that, everything else is easy. I wanted to show the highly sophisticated cognitive process taking place. No matter how sophisticated machines are, research still requires a bit of work’.
Among her findings (details here):