In an effort to save money and save face, the Madison School Board has nixed its plans to launch a “positive branding” effort for the school district.
Board members voted unanimously earlier this month to shelve the idea of hiring a marketing firm to help sing the district’s praises at a budgeted cost of $43,000 per year for two years. The vote took place during a discusssion of the district’s looming budget deficit for the 2010-11 school year, at the time estimated at close to $30 million.
“If we’re looking at as many millions of dollars in cuts as we are, it’s a little much to ask the community to pay more property tax so that we can publicize our school district,” School Board member Marj Passman said during the meeting.