“the success of the New York Times may be bad news for journalism.”

Ben Smith:

Two high-profile moments from that period continue to define the paper’s public brand for many readers: The firing of opinion editor James Bennet over a column by Senator Tom Cotton that called for sending the military into cities to suppress rioters and looters; and the company’s broad embrace of the 1619 Project’s provocative reinterpretation of slavery’s place in American history.

The culture wars are playing out in the newsroom now in far subtler ways these days. And in classic Times fashion, management is pushing them in two directions at the same time. They’re trying to deliver some staffers’ hopes from the summer of  2020 of a more progressive workplace and broad-minded journalism, while also doing what they can to ensure that the insurgency of 2020 never happens again.

But nobody seems entirely to know where the place is headed, ambitious internal figures are hedging their bets, and what began as a civil war has slid into a kind of frozen conflict, a distracting identity crisis at the heart of a company that Wall Street would like to transform.

On the progressive side of the ledger, the Times has installed a new administrative layer in the newsroom aimed at implementing a modern workplace culture. The new roles are neither reporters nor editors, but university-style administrators, focused variously on culture, careers, trust, strategy and DEI.

People I spoke to in those jobs find their own mandates confusing, however, in classic Timesian fashion. Their roles amount, as one told me, to trying to enact radical cultural change at the institution — from an old, white conservative institution to a progressive, inclusive one — as slowly as possible.