Looking back, Mike Sego says, he was always meant to work in education. His dad taught fifth grade for 37 years, three of his older siblings were K-12 teachers, and he spent free time as a kid grading papers for fun. But like so many people who arrive in Silicon Valley after college, Sego first started working in tech. He worked on The Sims, and later got to know Mark Zuckerberg when his virtual pets game, (fluff)Friends, was one of the first hits on Facebook’s new games platform. Around that time, Zuckerberg had become interested in education as part of his philanthropy, donating $100 million to Newark schools in 2010. After a stint as CEO of Gaia Interactive, Sego decided to turn his attention to education. He called Zuckerberg and asked if they could work together.
Inevitable, given cost disease and Madison’s long term, disastrous reading results.