The educational publisher raked in hundreds of millions of dollars in revenue during the 2010s selling reading programs based on a disproven theory. The company now faces financial fallout, as schools ditch its products.
A publisher that once held a commanding shareof the market for materials to teach and test reading has seen its sales drop significantly in recent years — a decline its attorney attributes to the 2022 APM Reports podcast Sold a Story.
Heinemann published some of the most widely used programs for teaching reading in U.S. elementary schools. Its roster of authors — including Lucy Calkins, Gay Su Pinnell, Irene Fountas, Jennifer Serravallo and the late Marie Clay — helped to define how literacy was taught to two generations of students. Their work also helped Heinemann rack up higher and higher sales on an unbroken growth streak from 2006 through 2019.
But recent data suggests school districts are turning away from Heinemann. The company’s 2023 sales were down about 75% compared to what they were in 2019, according to current numbers from GovSpend, a database of government spending.
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