‘Merit Is No Longer Evil’

James Freeman:

This week on X Mr. Kuran, a Duke University economist, writes:

Preference falsification has been central to the trajectory of DEI. People who abhor DEI principles and methods came to favor these publicly through a preference cascade. Every instance of preference falsification induced others to pretend they consider DEI just, efficient, beneficial to marginalized groups, etc. In time, a false consensus effectively displaced the search for truth as the university’s core mission, replacing it with DEI.
Most professors watched in concealed horror the transfer of enormous powers from themselves to rapidly growing DEI bureaucracies. In countless contexts, they endorsed policies they considered harmful, participated in the defamation of scholars they admired, and sheepishly submitted to DEI training—all to be left alone, to avoid being called racist, to advance their careers. But the resulting equilibrium was self-undermining. In emboldening DEI officials, it increased privately felt anger and resentment. The stage was set for a preference cascade in reverse.
The shock that unleashed the ongoing cascade in reverse was the Hamas massacres of October 7. The chain of events that they triggered in the U.S.—anti-Jewish demonstrations, the Congressional hearings, the plagiarism revelations—brought to the surface outrage that had been building up quietly for years. As public criticism of DEI grew, and as it became clear that broad segments of the left share the outrage, the DEI-favoring false consensus disintegrated.