50 years ago, ‘The Electric Company’ used comedy to boost kids’ reading skills

Elizabeth Blair:

When The Electric Company debuted in October 1971, television hadn’t seen anything quite like it. Psychedelic graphics, wildly creative animation, mod outfits, over-the-top characters and sketch comedy all functioned to serve the same goal: teaching kids to read. 

Brought to you by the Children’s Television Workshop (CTW) — the same producers behind Sesame Street, which debuted in 1969 — The Electric Company won two Emmys, aired on more than 250 public TV stations and became a teaching tool in thousands of classrooms nationwide. 

The show’s cast included Academy Award winner Rita Moreno, Bill Cosby and a then-unknown Morgan Freeman. Guest stars included Mel Brooks, Zero Mostel, Gene Wilder and Joan Rivers. The teen pop band Short Circus (get it?) included future star Irene Cara. The comedy writers were among the best in the business and later went on to work on hit TV shows, including MASH and Everybody Loves Raymond.

2017: West High Reading Interventionist Teacher’s Remarks to the School Board on Madison’s Disastrous Reading Results 

Madison’s taxpayer supported K-12 school district, despite spending far more than most, has long tolerated disastrous reading results.

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“An emphasis on adult employment”

Wisconsin Public Policy Forum Madison School District Report[PDF]

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