As a member of the Madison School Board and chair of the Finance and Operations Committee, I would like to get your ideas and perspectives regarding “alternative revenue streams” for the MMSD. The parameters would be: not to target students, No alcohol & drugs (e.g. bars), promotion of good health (e.g. no soft drinks), nothing morally questionable (use your imagination). Here are some areas identified:
Sponsorships: Adopt a school or program, Extracurricular programs, MMSD TV
Advertising: Limited toward adults, not children – e.g. website, District-owned vehicles, signs on stadiums, fields in athletic arenas (outside of school building).
Naming rights: To new schools, facilities, and rooms. Patterned after U.W. and City of Madison model.
Exclusive rights: “Company A is the exclusive vendor of (pencils) in exchange for $75,000 donation to Foundation.” Patterned after U.W. and City of Madison model.
Cell Tower/Antennas: On school facilities or parking areas. Done in many school districts including Milwaukee. Cell phone companies would rent space. Could bring in over $1000/month per company per site.
What do you think? Do you have any ideas? Thank you in advance for sharing your perspective. Remember the parameters…