<a href=”https://www.rollingstone.com/politics/politics-features/who-will-fix-facebook-759916/”>Matt Taibbi</a>:<blockquote> James Reader tried to do everything right. No fake news, no sloppiness, no spam. The 54-year-old teamster and San Diego resident with a progressive bent had a history of activism, but itched to get more involved. So a few years ago he tinkered with a blog called the Everlasting GOP Stoppers, and it did well enough to persuade some friends and investors to take a bigger step.

“We got together and became Reverb Press,” he recalls. “I didn’t start it for the money. I did it because I care about my country.”

In 2014, he launched Reverb, a site that shared news from a pro-Democratic stance but also, Reader says, took great care to be correct and factual. The independent watchdog site mediabiasfactcheck.com would declare it strongly slanted left but rated it “high for factual reporting, as all news is sourced to credible media outlets.”

The site took off, especially during the 2015-16 election season. “We had 30 writers contributing, four full-time editors and an IT worker,” Reader says. “At our peak, we had 4 million to 5 million unique visitors a month.” </blockquote>