What can the MMSD sell?

Congratulations! You have been selected to write 30 second radio ads for the MMSD to recruit families and students to the district’s schools. Remember, the ads should stress what’s unique about Madison schools, and what a student will get only in Madison, because all of the area’s suburban and private schools compete for the same students; so the ads should subtly contrast the MMSD with those competitors. The ads cannot just say, “Madison has excellent, dedicated teachers and staff,” because every school district probably says the same thing.
The ads need to target familes with students of various ages, so we need at least three ads, separately targeting elementary, middle, and high school. You might consider speciality ads for families from various cultures and races.
Post your ads (not lengthy discussions) as responses to this post.