This is a privacy problem that can cost you money. Among the biggest customers for car data are insurance companies, and they’re using it to charge some people higher prices. But there’s no telling where your information is going. Some car companies admit they sell your data, but they don’t have to say who’s buying. That’s to say nothing of the fact that you might find it a little creepy. Most consumers, experts say, have no idea it’s even happening.
“People would be shocked at the number of data points that their car collects and transmits to other people, either the manufacturer or third-party applications,” says Darrell West, a senior fellow in the Center for Technology Innovation at the Brookings Institute in Washington DC. “It basically means your life can be recreated almost on a second-by-second basis.”
Feeling uncomfortable yet? A federal law is about to increase the amount of data your car can gather about you. It will soon require American car companies to install infrared biometric cameras and other systems to scan your body language, track your eyes or other aspects of your behavoiur to detect whether you’re too drunk or tired to drive. But it will also open up a whole new trove of data about your health and your habits. There are no rules limiting what the car companies can do with that information.