A century after Post’s magnum opus, people are again saying “yes please” to politeness. A host of influencers offer etiquette lessons online, preaching on posture and teaching table manners. #Etiquette posts on TikTok have been viewed more than 5bn times. William Hanson, a British etiquette coach with some 5m fans on Instagram and TikTok, leads The English Manner, an “etiquette and protocol institute”. Sara Jane Ho, a Chinese instructor, has taken niceties to Netflix. “Mind Your Manners”, a reality show, was nominated for an Emmy award in 2023.
e = get, head
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