How to Motivate Your Teen to Be a Safer Driver
Drivers who were promised money at the end of the study for keeping their phone use comparatively low showed a 17% reduction in phone use, compared with a control group. The drivers whose earnings were meted out week by week did even better, reducing their phone use by 23%. “Showing people how much they were losing each week created regret,” said lead study author Kit Delgado, an emergency room physician and associate director of the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania.
