Hila, and her husband, Ethan Klein, have amassed millions of followers on YouTube over the last decade as the duo behind h3h3 Productions and co-hosts of the H3 podcast. Initially building their audience through comedy sketches and reaction videos, in the past few years their channel has centered around discussions and interviews pertaining to pop culture, politics, and the internet. They’ve also become experts at living life online. Before the big announcement, they had shared their desire to conceive a second child, discussing their struggles with fertility and giving their viewers insight into doctor’s visits and specialist’s advice. In an earlier video, Hila mentioned that they would bypass the customary three-month waiting period before telling people about getting pregnant, intentionally eschewing the taboo of discussing a potential miscarriage—their audience would be the first to know.