Facebook has reportedly pulled an ad for President Trump’s reelection campaign after it violated the platform’s advertising policies.
Popular Info reported Monday that Facebook pulled the Trump ad because it violated a policy that prohibits ads targeting “personal attributes.”
The ad in question featured a crowd of women with the caption, “The Women for Trump Coalition needs the support of strong women like you!”
Facebook’s ad policy prohibits “content that asserts or implies personal attributes,” including, among other things, “direct or indirect assertions or implications about a person’s … gender identity.”
Facebook reportedly pulled the ad following an inquiry from Popular Info.
“We’ve notified the campaign that the ads violate policy. They cannot continue to run unless fixed,” a Facebook spokesperson told The Hill in a statement.
The 2008 and 2012 Obama campaigns used personal data extensively, including via Facebook.