But YouTube is accused of avoiding this responsibility simply by saying that YouTube kids is only to be used by those over 13. The CCFC says that Google knows that YouTube is the most recognizable brand among kids aged between six and 12.
This is borne out, according to officials, because Google boasts to advertisers about how well it can access children. The CCFC also highlights programs like Google Preferred, where companies can pay more to get airtime on popular, rugrat-friendly channels.
Many school distrocts, including Madison, use Google (youtube parent) services.