Since 2004, many athletic directors have seen their pay soar and have gone on hiring sprees, surrounding themselves with well-paid executives and small armies of support staffs to help their premier teams — primarily football — recruit, train and plan for games.
Rising administrative and support staff pay is one of the biggest reasons otherwise profitable or self-sufficient athletic departments run deficits, according to a Washington Post review of thousands of pages of financial records from athletic departments at 48 schools in the five wealthiest conferences in college sports. In a decade, the non-coaching payrolls at the schools, combined, rose from $454 million to $767 million, a 69 percent jump.