Applications to the University of Pennsylvania’s business school have declined 12% in the past four years, with the M.B.A. program receiving just 6,036 submissions for the class that started this fall. That was fewer than Stanford Graduate School of Business, with a class half Wharton’s size.
Wharton says the decline, combined with a stronger applicant pool and a higher percentage of accepted applicants who enroll, proves that the school is doing a better job targeting candidates.
But business-school experts and b-school applicants say Wharton has lost its luster as students’ interests shift from finance to technology and entrepreneurship.
“We’re hearing [applicants say] Stanford, Harvard or nothing. It used to be Stanford, Harvard or Wharton,” says Jeremy Shinewald, the founder of mbaMission, an admissions advisory firm.