Chances are you have had contact with Scholastic Publishing at some point in your life: You might have read their magazines in school, or bought a book at one of their book fairs, or perhaps you’ve read Harry Potter or The Hunger Games? From its humble beginning as publisher of a magazine for high schoolers, Scholastic has become a $2 billion business and one of the biggest children’s book publishers in the world.
Scholastic is a leader in the school book fair business — which is in keeping with the company’s origins. Nearly 100 years ago, the company started out by building its business in schools.
“If you think of Scholastic, it’s a relationship company with teachers and parent and kids,” says Dick Robinson, Scholastic’s chairman and CEO. “And it succeeded by going on from generation to generation.”