Language Learning Goes Social

Lou Dubois:

Boasting nine million members in nearly 200 countries, LiveMocha is capitalizing on an ever-expanding market. CEO Michael Schutzler talks to Inc.com about his business.
As businesses go global, the market for second-language acquisition continues to grow due to both increasing globalization and an increasingly diverse U.S. population. According to the 2010 Census, the foreign-born population of the United States is approaching 37 million people. Meanwhile, approximately 280 million Americans age five and older speak only English in their homes. How can companies capitalize on the proliferation of technology to help adults learn a second language? Enter LiveMocha. Founded in 2007 and located in the Seattle suburb of Bellevue, Washington, it is the largest online-based language learning service with 9 million members in nearly 200 countries. It’s giving Rosetta Stone some serious competition by utilizing new technologies and offering a product at $150 to compete with the $500 to $1,000 that Rosetta charges for an equivalent service. Inc.com’s Lou Dubois spoke with LiveMocha CEO Michael Schutzler, the former CEO of Classmates.com, one of the first social networks, about the continued need for secondary language acquisition in the United States, the industry’s significant growth potential, and why Schutzler considers the company a mix of social networking and gaming mechanics.

One thought on “Language Learning Goes Social”

  1. This looks like a concept and ongoing project that can really work. I may look into this for myself. I never have learned to use Spanish to the degree that I would like, and I would like to pick up my Norwegian again also.

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