During the last four decades, a well-publicized shift in what undergraduate students prefer to study has taken place in American higher education. The number of young men and women majoring in English has dropped dramatically; the same is true of philosophy, foreign languages, art history, and kindred fields, including history. As someone who has taught in four university English departments over the last 40 years, I am dismayed by this shift, as are my colleagues here and there across the land. And because it is probably irreversible, it is important to attempt to sort out the reasons–the many reasons–for what has happened.
First the facts: while the study of English has become less popular among undergraduates, the study of business has risen to become the most popular major in the nation’s colleges and universities. With more than twice the majors of any other course of study, business has become the concentration of more than one in five American undergraduates. Here is how the numbers have changed from 1970/71 to 2003/04 (the last academic year with available figures):