Touring a county with ‘special energy’ – using a 1939 guidebook


She shows me tourist information leaflets on Somerset’s churches and guided heritage walks. She assures me that a few people do still ask for them but admits that today’s tourist generally has different priorities.

“Your 1939 guide barely mentions children. It was about what adults wanted,” she says.

“Now it’s all about the family holiday. And today’s children, with all the TV and advertising they’re exposed to, do want a bit more than sitting on the beach staring at seagulls. They’re looking for activity like the waterpark or adventure park and the fun rides.”

Winbolt referred to Weston as a “most astonishing mushroom” that suddenly grows in the holiday season. And it still is.