The core injustice that Mariana’s piece ignores is that the business model of surveillance capitalists like Google and Facebook is based on the violation of a fundamental human right. When she says “let’s not forget that a large part of the technology and necessary data was created by all of us” it sounds like we voluntarily got together to create a dataset for the common good by revealing the most intimate details of our lives through having our behaviour tracked and aggregated. In truth, we did no such thing.
We were farmed.
We might have resigned ourselves to being farmed by the likes of Google and Facebook because we have no other choice but that’s not a healthy definition of consent by any standard. If 99.99999% of all investment goes into funding surveillance-based technology (and it does), then people have neither a true choice nor can they be expected to give any meaningful consent to being tracked and profiled. Surveillance capitalism is the norm today. It is mainstream technology. It’s what we funded and what we built.