Inside Peter Thiel’s Genius Factory

Jessi Hempel

esse Leimgruber has 22 employees, and every last one is older than him. He tells me this over coffee at a downtown San Francisco Starbucks that is equidistant from his company’s coworking space and the one-bedroom apartment he shares with his girlfriend. Leimgruber is the CEO of NeoReach, a digital marketing tools firm he started in 2014 with his brother and a friend; they have raised $3.5 million so far, and last year they did over a million dollars in sales. He is 22.
Leimgruber is one of 29 people who make up this year’s class of Thiel Fellows — the crazy smart youth paid by Peter Thiel to double down on entrepreneurship instead of school. Leimgruber has dramatic eyebrows, longish hair, and the kind of earnest perma-grin that creeps across his face even when he’s trying to be serious. He speaks with the authority of a three-time CEO who has learned a lot on the job, explaining a challenge particular to fellows like him: “A common piece of advice is, don’t hire your peers; They probably aren’t qualified.”