The Death of Useful Search (google)

Thom:

Nowhere on this first page of search results is the producer of the product, who might actually have the best answer to your question(s). Of course, if all you wanted to do is buy some Porta, well, your results were sold to the highest bidders

This is no longer useful search, and it’s getting worse. Even DuckDuckGo has a similar problem with the search term I just suggested, though they at least claim that they protect your private information. In April, the US District Court held that Google violated antitrust law, specifically because the Google search methodology has been abused. What will happen from that decision is still unknown, but I don’t think it makes a lot of difference.

Follow the money. Always follow the money. The reason why Google wants you to use an Android device, the Chrome browser, and their Search engine is simple: that gives them full control over you, and they can track and promote to their heart’s content. But you might have noticed that third thing in the stack of things I got from a Google search: an AI response. And this leads me to my original bold-faced assertion, above: in the coming year or two, search as we know it will disappear and be replaced by AI interaction. 


Fast Lane Literacy by sedso