How to Stop Advertisers From Tracking Your Teen Across the Internet
Teens between the ages of 13 and 17 are being tracked across the internet using identifiers known as Advertising IDs. When children turn 13, they age out of the data protections provided by the Children’s Online Privacy Protection Act (COPPA). Then, they become targets for data collection from data brokers that collect their information from social media apps, shopping history, location tracking services, and more. Data brokers then process and sell the data. Deleting Advertising IDs off your teen’s devices can increase their privacy and stop advertisers collecting their data.
What is an Advertising ID?
Advertising identifiers – Android’s Advertising ID (AAID) and Identifier for Advertising (IDFA) on iOS – enable third-party advertising by providing device and activity tracking information to advertisers. The advertising ID is a string of letters and numbers that uniquely identifies your phone, tablet, or other smart device.
