Inside the multimillion-dollar essay-scoring business

Jessica Lussenhop:

Dan DiMaggio was blown away the first time he heard his boss say it.
The pensive, bespectacled 25-year-old had been coming to his new job in the Comcast building in downtown St. Paul for only about a week. Naturally, he had lots of questions.
At one point, DiMaggio approached his increasingly red-faced supervisor at his desk with another question. Instead of answering, the man just hissed at him.
“You know this stuff better than I do!” he said. “Stop asking me questions!”
DiMaggio was struck dumb.
“I definitely didn’t feel like I knew what was going on at all,” he remembers. “Your supervisor has to at least pretend to know what’s going on or everything falls apart.”
DiMaggio’s question concerned an essay titled, “What’s your goal in life?” The answer for a surprising number of seventh-graders was to lift 200 pounds.