School Information System

Competing for Students Who Can Pay

Jack Kadden:

My colleagues at the Economix blog have put up an interesting post by an economics professor at the University of Massachusetts at Amherst exploring the increasing competition for students who can help a school’s bottom line.
The professor, Nancy Folbre, notes that competition works when consumers “can taste before they buy,” but that’s difficult when making choices about higher education.
She particularly questions the marketing efforts of for-profit colleges.

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