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1995: The Independent had a strict “no freebies” policy prescribed by founding editor Andreas Whittam Smith. So I was acutely aware of the cost of travel. The mid-Nineties saw some undoubted bargains – £179 for a Virgin Atlantic flight outbound from Heathrow to Los Angeles and back from New York JFK.
Yet within Europe, fares were stubbornly high. A questionably obtained student card eased the financial pain, but even so, London to Glasgow was a minimum of £100 return by air. Plenty of entrepreneurs had sought, unsuccessfully, to make flying affordable. So, when a fax arrived at the office of The Independent announcing a new carrier between Luton and Glasgow, beginning in November 1995, I paid it little heed.
The link between London and Scotland’s biggest city was conveniently carved up by Air UK, British Airways and British Midland. While easyJet promised fares as low as £29 each way, the business model seemed fatally flawed. You couldn’t buy through travel agents, only by phone – with the number emblazoned in orange on the plane.