Trisha Addicks knows the pain of being rejected from a sorority. As a freshman at the University of Georgia in 1986, she went through her first rush, a competitive process of talking to strangers with the hope of becoming lifelong sisters by the end of the week. She showed up unprepared and didn’t get any bids.
“It was devastating to me,” Addicks, 58, said. She never forgot the feeling—not when she made it into Chi Omega the next year and not all these decades later.
That feeling has fueled her to build a successful business in a surprising niche: getting women into their dream sororities. She founded her consulting firm, It’s All Greek to Me, in 2017 after spending over 20 years performing similar services pro-bono for her friends’ kids.
Then and now, Addicks helps young sorority hopefuls fine-tune their networking skills, clean up their social media, learn how to chat with strangers and perfect their style. Occasionally, they’ll do a trial rush in heels in the Georgia heat.