Civics: Newsom planning $19-million taxpayer funded push to polish California’s national image
Gov. Gavin Newsom plans to spend $19 million promoting California and dispelling “myths driven by misinformation and political rhetoric” in a marketing campaign that would run through the final months of his administration as he weighs a potential run for president.
The Governor’s Office of Business and Economic Development is seeking a contractor to design a statewide taxpayer-funded “California Brand Campaign,” with two-thirds of spending under the proposal to be used for paid advertising and media placements. Bidding on the contract opened Feb. 24 and is expected to end March 13.
