The World is Changing: AI For Creativity
A few months ago, I sat in my office in Silicon Valley and watched as a tech founder showed me something extraordinary. On the screen was a fully realized, beautifully lit, well-composed animated scene. It was stunning and it made me feel exactly what I felt in 1986 watching Luxo Jr. That was the first time I watched a computer-animated 3D character take a breath and seem, against all reason, to have life. It left me in awe.
Later that day, I received a text from an artist I’ve known for thirty years, 350 miles to the south, in the city where I spent most of my career. After seeing a similar video, she texted: “Is this the end of us?” My answer was, “Certainly not.”
I have spent the better part of the last decade in Silicon Valley, but the heart of my career has been in Hollywood. Being deeply connected to both worlds means I have deep loyalties to each and a responsibility to speak honestly to both.
In 2023, I said that these new AI tools would cut the time and cost of producing world-class animation by as much as ninety percent within three years. Some colleagues were alarmed, many were furious.
There is growing fear and resistance surrounding AI within the creative community. I deeply understand it, because I’ve spent countless hours walking through animation studios watching gifted artists bent over their desks, rebuilding a single second of film for the tenth time because the ninth version wasn’t quite right. I’ve sat in screening rooms where four years of people’s labor played out in minutes, and I knew the name of every person that had spent countless hours bringing those images to life. The creative process is a calling, there’s really no other way to describe it. From the outside some see resistance. From the inside, it is love.
People do not fight this hard for things they don’t care about. The pushback coming out of Hollywood represents the collective effort of people who are deeply passionate about their craft.
Is History Repeating Itself?
