Bibi Groot started her career at the Behavioural Insights Team – the government unit that became famous for getting people to pay their taxes on time by changing a single line in a letter. She ran randomised control trials in further education colleges, earned a PhD in Behavioural Public Policy at UCL, had twins in 2022, and then joined Eedi as our first behavioural scientist because, as she put it, education is where her heart is.
I have wanted to get Bibi on the podcast for a while, partly because she is one of the smartest people I work with, but mainly because listeners have been asking me to go deeper into the Google DeepMind study that we published earlier this year. The one that made the news. The one that Daisy Christodoulou, Carl Hendrick, and others all held up as the gold standard of AI tutoring research. Most importantly, the one that was the subject of our first-ever (no doubt AI-generated) hype Tweet.