Lots of people write about the difference between living in a high-trust and a low-trust society. How reliability and predictability make everything easier. And what is lost when society doesn’t have those characteristics. Also, how societies move from high-trust to low-trust and vice versa. This is all about social trust.
That literature is important, but for this talk the critical point is that social trust scales better. You used to need a personal relationship with a banker to get a loan. Now it’s all done algorithmically, and you have many more options to choose from.
Social trust scales better, but embeds all sorts of bias and prejudice. That’s because, in order to scale, social trust has to be structured, system- and rule-oriented, and that’s where the bias gets embedded. And the system has to be mostly blinded to context, which removes flexibility.
But that scale is vital. In today’s society we regularly trust—or not—governments, corporations, brands, organizations, groups. It’s not so much that I trusted the particular pilot that flew my airplane, but instead the airline that puts well-trained and well-rested pilots in cockpits on schedule. I don’t trust the cooks and waitstaff at a restaurant, but the system of health codes they work under. I can’t even describe the banking system I trusted when I used an ATM this morning. Again, this confidence is no more than reliability and predictability.
Think of that restaurant again. Imagine that it’s a fast food restaurant, employing teenagers. The food is almost certainly safe—probably safer than in high-end restaurants—because of the corporate systems or reliability and predictability that is guiding their every behavior.