Google is experimentally replacing news headlines with AI clickbait nonsense

Sean Hollister:

Did you know that BG3 players exploit children? Are you aware that Qi2 slows older Pixels? If we wrote those misleading headlines, readers would rip us a new one — but Google is experimentally beginning to replace the original headlines on stories it serves with AI nonsense like that.

I read a lot of my bedtime news via Google Discover, aka “swipe right on your Samsung Galaxy or Google Pixel homescreen until you see a news feed appear,” and that’s where these new AI headlines are beginning to show up.

They’re not all bad. For example, “Origami model wins prize” and “Hyundai, Kia gain share” seem fine, even if not remotely as interesting as the original headlines. (“Hyundai and Kia are lapping the competition as US market share reaches a new record” and “14-year-old wins prize for origami that can hold 10,000 times its own weight” sound like they’re actually worth a click!)

But in the seeming attempt to boil down every story to four words or less, Google’s new headline experiment is attaching plenty of misleading and inane headlines to journalists’ work, and with little disclosure that Google’s AI is rewriting them.


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