On a typical weeknight, students at High Point University might sit down to filet mignon at “1924 PRIME,” the on-campus steakhouse. This isn’t a mere perk. Servers are told to coach the young diners on body language, professional attire, which fork to use and when to salt their food.
It is one of the striking amenities at High Point, which prides itself on preparing students for the rigors of a career—and has also become a favorite of affluent families. “Half of Wall Street sends their kids to this school,” President Nido Qubein says in an interview.
Universities nationwide are battling to pad their balance sheets by attracting families who will pay full sticker price, particularly as the Trump administration slashes funding. High Point is something of a blueprint. Its model—catering to a wealthier student body—has fueled its enrollment growth, campus expansion and financial stability.
Dozens of carefully manicured gardens adorn the lush grounds. Students are almost always within earshot of a fountain; Qubein says the water has an energizing effect. Classical music plays around campus, and there are six outdoor heated swimming pools, each accompanied by a hot tub.