A spooky convergence is happening in media. Everything that is not already television is turning into television.
…When podcasts got started, they were radio for the Internet. This really appealed to me when I started my show. I never watch the news on television, and I love listening to podcasts while I make coffee and go on walks, and I’d prefer to make the sort of media that I consume. Plus, as a host, I thought I wanted to have conversations focused on the substance of the words rather than on ancillary concerns about production value and lighting.
But the most successful podcasts these days are all becoming YouTube shows. Industry analysts say consumption of video podcasts is growing twenty times faster than audio-only ones, and more than half of the world’s top shows now release video versions. YouTube has quietly become the most popular platform for podcasts, and it’s not even close. On Spotify, the number of video podcasts has nearly tripled since 2023, and video podcasts are significantly outgrowing non-video podcasts. Does it really make sense to insist on an audio-only podcast in 2025? I do not think so. Reality is screaming loudly in my ear, and its message is clear: Podcasts are turning into television.
My work on “the end of thinking” follows the decline of literacy and numeracy scores in the U.S. and the handoff from a culture of literacy to a culture of orality. Neither of these trends is exclusively caused by the logic of television colonizing all media. But both trends are significantly exacerbated by it.