When people long for shortcuts, you can stand out by being authentic. When everyone wants faster answers, you can win with better answers. When people want to do more, you can grow with sharper prioritization.
AI feeds our collective hunger for speed. But speed without direction just gets you lost faster. The question isn’t “How much can I automate?” but “What’s worth doing myself?”
If you’re in product, think about the activities where depth matters:
- Understanding customers beyond what they say in surveys.
- Reading between the lines of a business person’s request.
- Balancing trade-offs that involve values, not just numbers.
- Coaching your team through ambiguity.
Those are not activities you should delegate to AI.
They demand presence, empathy, and judgment. They demand you.