We’ve seen in some initial research studies how this kind of relationship between AI and creative can increase homogenisation. In 2024, an online experiment with 36 ChatGPT users found that use of AI can expand how many creative ideas an individual user has, but at a group level, “users tended to produce less semantically distinct ideas”. That same year, another study reached similar results; this time it was a group of short-story writers who each managed to independently write a “more creative” story by using AI, but produced a narrower scope of novel content overall.