The University of Minnesota doesn’t exactly have money to throw around these days. Funding from the U.S. government is no longer reliable, tuition is skyrocketing, programs are disappearing, and to make up for an additional $150 million they’ll be paying student athletes this year, the U is charging every student a $200 surcharge.
So when a little bird (with tenure) happened to point out to us that the Board of Regents is shelling out $15 million over five years to a local marking firm called Rise and Shine, we got to wondering what our public university was getting for the money.
And here, via a survey sent out to students last week, are at least some of the new branding taglines under consideration: