As part of the agreement, the College Sports Commission is expected to treat collectives or any “school-associated entity” in a similar fashion as other businesses when determining the legitimacy of third-party NIL deals submitted to the CSC’s NIL Go clearinghouse.
This is a change from the CSC’s previously publicized approach.
According to a memo sent to schools two weeks ago, the CSC — created and administered by the power conferences — explained that it has denied dozens of athlete deals from collectives because it is holding collectives to a higher threshold, announcing that businesses whose sole existence is to pay athletes (i.e. collectives) cannot meet the definition of a “valid business purpose.”