There’s one conclusion that comes up repeatedly throughout this report: the perception that everything is of lower quality is more pronounced among older people. The reasons are varied. One is that attributes like durability — which used to be a major factor in how people judged a product’s quality — have lost relevance.
Psychologist Albert Vinyals, author of El consumidor tarado (The Disordered Consumer) (2019), recalls that years ago, the first thing car ads highlighted was their longevity. “Now we don’t even consider it,” he notes over the phone. “My grandmother, when she went to buy clothes, looked at the type of fabric they were made of. Now, no one knows what their pants are made of. Why would they? In a year, we’ll stop wearing them because they’ll no longer be fashionable.”