Advances in generative AI also play a role. Shopify CEO Tobi Lütke recently told employees that the e-commerce company won’t make new hires unless managers can prove AI isn’t capable of doing the job. Other business leaders are warning their staff to adopt more AI—or else.
“AI is coming for your jobs. Heck, it’s coming for my job too. This is a wake-up call,” Micha Kaufman, CEO of the freelance marketplace Fiverr, wrote in a staff memo last month. Those “who will not wake up and understand the new reality fast are, unfortunately, doomed.
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