The typical American TikTok user doesn’t follow a single journalist or traditional media outlet
Pop culture, viral dances, and comedy are big on TikTok. News and politics? Not so much.
A new report from the Pew Research Center finds that Americans on TikTok follow very few politicians, journalists, or traditional media outlets. In fact, the typical U.S. adult on TikTok follows zero accounts in those categories.
For the new analysis published Tuesday, the Pew Research Center used human coding and machine classification to look at a nationally representative group of 664 U.S. adults who use TikTok and the 227,946 unique accounts they follow. (Pew researchers have shared details on how they use OpenAI’s GPT model to tackle “rote” research tasks before.) Journalists, traditional media outlets, and politicians each accounted for less than half of 1% of the followed accounts.